It’s More than the
FOR SALE Sign

Did you know….For recently sold homes, the final sales price was a median of 100 percent of the final listing price, the highest recorded since 2002 according to NAR’s 2021 Profile of Home Buyers & Sellers Report.

OUR MARKETING STRATEGY

Beautiful professional photos, a compelling storybook description, plenty of online visibility; these are only a few of the important things your real estate agent should be doing for you when you decide to list your home with them.

Selling your Westchester home is one of the biggest financial decisions you will make in a lifetime. Making sure your home is priced correctly, presented beautifully, and exposed to the highest number of potential buyers right from the start can mean the difference between a slow and painful waiting game to a quick and profitable sale! Choosing an agent who uses the right tools and technology to market your home properly is essential to making sure your home is sold quickly and for the highest price.

That’s where we can help. Our marketing plan is designed to get your home sold quickly and for the best price. We don’t just stick a sign in your yard and let others do the work. Our marketing plan is tailored to fit YOUR needs and to sell your home as quickly as possible with the least hassle.

Here are just a FEW of the things we do when you choose to list your home with us.

Get a FREE CMA on your home in 24hrs or less!

It’s a SELLER’S market! Even if you are just THINKING about selling, knowing your home’s TRUE market value is valuable information. Fill in your info below and we will send you a complete market value report that shows you what it is REALLY worth in today’s market.

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Schedule a Walk-Through*
Set an appointment with us and we will come to your home and do a walk-through, which will allow us to give you an even more accurate market value.

LISTING QUALITY

We make sure your listing is ready before we enter it into the MLS. From the listing remarks to the contract, we sit down with you and tailor each contract to your needs. This is about YOU, not US!

SELLER SERVICES

Need some renovations? A handyman? Movers? We have a whole list of vendors that we know and trust that can help you get your house in showing condition, fast!

PROFESSIONAL PHOTOGRAPHY

95% of buyers start their search on the internet. We want your home to look its best, so we hire a professional photographer to showcase your home in the most attractive way.

360° VIRTUAL TOURS

Our 360° virtual tours allow agents and prospective buyers to “walk through” your home before they even see it in person, which helps weed out the “looky-loos” and encourages serious buyers, thus saving you time and energy on fruitless showings!

ACCURATE PRICING

Accurate pricing sells homes! Price your home too high and your home won’t sell. Drop your price and people wonder why your home isn’t selling and you look desperate. We are committed to making sure your home enters the market with the right price so you get interest in your home from the start.

SOCIAL MEDIA

Did you know that networking is the fastest way to get your home in front of thousands of potential buyers? Social media is important to getting your home maximum exposure. We actively network on all of the major social media sites, including Facebook, Twitter, LinkedIn, Instagram, Google, YouTube, and more. Once your property goes on the market, we announce it via these online venues and then keep marketing it to update the status and keep it fresh in the public eye.

SETTING THE STAGE

Did you know that it’s a proven fact that staged homes often sell faster and for more money? Staging your home right is essential to getting the price you want! We offer staging services to all of our clients. We will go through your home with you, room by room, and give you suggestions to help you prepare your home for sale and make adjustments inside and out that will create a buzz of interest around your home, making it irresistible to potential buyers. We also work with professional staging experts that you can hire to stage your home to perfection.

MOBILE

Last year, mobile searchers exceeded desktop users. In today’s market, more than 70% of home buyers will view your home from their mobile phones. We are committed to keeping up with today’s changing technology. When listing with us, your property will be available in a mobile-friendly format so that no matter whether a buyer is looking at it on a desktop computer, laptop, tablet, or mobile phone, they will be viewing it in a friendly responsive format that will be pleasing to the eye and easy to use.

TEXT MESSAGE TECHNOLOGY

Text technology is fast becoming the best way to sell homes faster! Many agents are stuck in the old days of CRMs and email marketing, but we know better! Only 20% of emails get opened, but 99% of text messages are opened and read! Your home should be easily accessible from a mobile phone for potential buyers driving by your home. We employ a text technology by adding a sign rider on your For Sale sign, offering more information by texting a phrase to a certain number. We then receive data on the inquiry, including the phone number of the potential buyer, so we can follow up with them and set up a showing.

*Disclaimer: Some services are only offered to properties above a certain value. Please inquire with us directly for more details.

LISTING QUALITY

We make sure your listing is ready before we enter it into the MLS. From the listing remarks to the contract, we sit down with you and tailor each contract to your needs. This is about YOU, not US!

SELLER SERVICES

Need some renovations? A handyman? Movers? We have a whole list of vendors that we know and trust that can help you get your house in showing condition, fast!

PROFESSIONAL PHOTOGRAPHY

95% of buyers start their search on the internet. We want your home to look its best, so we hire a professional photographer to showcase your home in the most attractive way.

360° VIRTUAL TOURS

Our 360° virtual tours allow agents and prospective buyers to “walk through” your home before they even see it in person, which helps weed out the “looky-loos” and encourages serious buyers, thus saving you time and energy on fruitless showings!

ACCURATE PRICING

Accurate pricing sells homes! Price your home too high and your home won’t sell. Drop your price and people wonder why your home isn’t selling and you look desperate. We are committed to making sure your home enters the market with the right price so you get interest in your home from the start.

SOCIAL MEDIA

Did you know that networking is the fastest way to get your home in front of thousands of potential buyers? Social media is important to getting your home maximum exposure. We actively network on all of the major social media sites, including Facebook, Twitter, LinkedIn, Instagram, Google, YouTube, and more. Once your property goes on the market, we announce it via these online venues and then keep marketing it to update the status and keep it fresh in the public eye.

SETTING THE STAGE

Did you know that it’s a proven fact that staged homes often sell faster and for more money? Staging your home right is essential to getting the price you want! We offer staging services to all of our clients. We will go through your home with you, room by room, and give you suggestions to help you prepare your home for sale and make adjustments inside and out that will create a buzz of interest around your home, making it irresistible to potential buyers. We also work with professional staging experts that you can hire to stage your home to perfection.

MOBILE

Last year, mobile searchers exceeded desktop users. In today’s market, more than 70% of home buyers will view your home from their mobile phones. We are committed to keeping up with today’s changing technology. When listing with us, your property will be available in a mobile-friendly format so that no matter whether a buyer is looking at it on a desktop computer, laptop, tablet, or mobile phone, they will be viewing it in a friendly responsive format that will be pleasing to the eye and easy to use.

TEXT MESSAGE TECHNOLOGY

Text technology is fast becoming the best way to sell homes faster! Many agents are stuck in the old days of CRMs and email marketing, but we know better! Only 20% of emails get opened, but 99% of text messages are opened and read! Your home should be easily accessible from a mobile phone for potential buyers driving by your home. We employ a text technology by adding a sign rider on your For Sale sign, offering more information by texting a phrase to a certain number. We then receive data on the inquiry, including the phone number of the potential buyer, so we can follow up with them and set up a showing.

*Disclaimer: Some services are only offered to properties above a certain value. Please inquire with us directly for more details.

See What Our Clients are Saying:

Frederick S.

Frederick S. sold at 10 Franklin Avenue

I am grateful to the Kramer/Crittendon team for their friendly professionalism and top-notch expertise as agents for the sale of my cooperative apartment. They ensured a smooth and successful sales process, providing support and advice including useful guidelines and help in preparing the apartment for showing, a spot-on recommendation regarding the selling price,

excellent photo, video and internet coverage, follow-up and easy availability for questions and guidance. They can easily be rated A-1.

Zeynep E.

Zeynep E. sold at 776 Bronx River Road

Hi everyone, If you have a co-op to sell, please don’t look for any other Realtor. Barry and John are amazing!! I worked with 3 different Realtors in 15 months to sell my coop studio. All those three Realtors promised me that they would definitely sell it in a very short period of time. But they all wasted my time and money. The other Realtors couldn’t succeed at all. I was so furious and disappointed. At the beginning, I thought that Barry and John would be similar to other Realtors and they wouldn’t be able to sell my studio either. But I was wrong!! Barry and John sold it in only 6 weeks!! UNBELIEVABLE. They gave me great advice on the potential buyers who could be accepted or denied by the co-op board. These guys are real co-op experts. No joke! I am planning to buy a private house, I will never ever work with another Realtor, I will just call Barry and John. These guys rock!! I am so glad that I worked with them. Definitely highly recommended!!

Paul I.

Paul I. – Sold at 230 Garth Road #7E1

Professional, friendly, informative, I always felt they had my best interests in mind

Rie Y.

Rie Y. – Sold at 253 Garth Road

Barry and John are the best! We would like to thank Barry and John for their great help in buying and selling a co-op on Garth Road. They are very knowledgeable and were able to help us find the right co-op for our needs. They also helped us with various problems in selling the property, which allowed us to sell it at the right price. We highly recommend them.

Andy R.

Andy R. sold at 209 Garth Road

This is our third time working with Brian Egli from Better Homes and Gardens Real Estate Choice Realty. There are a lot of real estate agents out there, but we would not have gone back to Brian repeatedly if we were not happy with the services provided. Each time we worked with Brian he made us feel like we were his only client (but we know he had many more!). Brian is extremely professional, very knowledgeable of the local market, and answers multiple questions quickly and accurately. Brian communicated with us frequently and kept us up to date as we moved through the process for each transaction. As an organization, BHGRE Choice Realty handled all of our interactions well.